Finnair’s success reveals that, for most people, flight shame simply isn’t an option

Despite the much-covered flight shame movement, the airline is now one of the fastest-growing pan-European airlines, with passenger numbers up by 12%. A UBS survey of 6,000 people across the US, Germany, France, and the UK in May found around one in five reduced the number of flights they took in the last year because of the impact on the environment. While this is obviously the case for long flights, it’s also true of shorter routes within Europe and Finland, which together made up about 46% of Finnair’s revenue by traffic area.