Airbus has a $260 million wide-body jet that it just can't sell. See inside the A330-800neo, which is proving to be a commercial flop.

• Airbus has sold 15 of the A330-800neo, the next-generation variant of the popular A330-200.

• Uganda Airlines, Air Greenland, Kuwait Airways, and Garuda Indonesia are the only buyers so far.

• An expert says airlines don't want the smaller plane when others have comparable per-seat costs.

Airbus doesn't usually have a problem selling airplanes.

As of October, more than 20,000 orders have been placed for Airbus aircraft, according to the company. The European aircraft manufacturers' wide-body planes, specifically, can be found flying all over the world and are the backbone of numerous global airlines.

Source: Airbus

But one aircraft just hasn't resonated with customers: the A330-800neo. Only 15 aircraft have been sold as of October since the A330neo program launched in 2014 to counter the Boeing 787 Dreamliner.

Source: Airbus

Airbus designed the aircraft to be a more efficient version of the A330-200 as part of an upgrade for the popular A330 family of aircraft. The A330-200, a commercial success, earned 662 orders over its life, and 598 of the 647 aircraft that were delivered to customers are still flying, according to Airbus.

Source: Airbus

Powering the A330neo family is the Rolls-Royce Trent 7000 engine, which Airbus says helps reduce fuel consumption and emissions by "25% compared to its previous-generation aircraft." Also aiding in its efficiency are new wings with composite winglets.

Source: Airbus

As a newer variant with more efficient engines, the A330-800neo had a good chance of riding on the success of its predecessor. But only four airlines have placed orders for the A330-800neo including Kuwait Airways, Uganda Airlines, Air Greenland, and Garuda Indonesia, potentially making the aircraft among Airbus' worst-selling aircraft in its history.

Insider got a look at the A330-800neo at the 2021 Dubai Airshow when Airbus and Uganda Airlines teamed up to show off the jet. Here's what it's like onboard.

The average Airbus A330-800neo can seat between 220 and 260 passengers in a three-class configuration, according to Airbus.

Source: Airbus

The total number of seats in Uganda Airlines' configuration is 258 across economy-class, premium economy-class, and business-class cabins.

In business class, 20 seats are offered in a 1-2-1 configuration. Each seat offers direct aisle access and lie-flat capabilities for long-haul flights.

Seats along the edges of the cabin are the most private and ideal for solo travelers.

Center-aisle seats are alternatively ideal for couples traveling together or travelers with companions. But for those seated in one of the paired "honeymoon" seats, as they're known, a partition helps maintain privacy.

Other center-aisle seats are positioned along the aisle for greater privacy without the need for a partition.

The staggered configuration of the business-class cabin means some of the seats along the sides of the cabin are closer to the window while others are on the aisle.

True window seats offer additional privacy, as they're situated away from the aisle and also have the benefit of unobstructed window views.

Airlines can increase the capacity of the business-class cabin by expanding it past the second boarding door or installing paired seats instead of individual seats. But the industry is moving away from paired seats as travelers want privacy and aisle access.

And for airlines that want to maximize space with a three-cabin aircraft, keeping business class between the first two boarding doors is typically the preferred option.

Each seat offers standard business-class seat amenities including a seat-back entertainment screen, personal reading lamp, adjustable headrest, and bounds of storage space.

Behind business class, Uganda Airlines opted for a premium economy class consisting of 28 recliner seats.

Seats are arranged in a 2-3-2 configuration with greater amounts of pitch and width at each.

Each seat features a seat-back entertainment screen as well as USB charging ports, water-bottle holders, footrests, coat hooks, and a tethered entertainment remote.

A solid tray table is also stored in the armrest, with a small drink counter between seats.

Premium economy is a hybrid product offering some of the glamour of a business-class seat with a price just slightly above an economy-class seat.

The remaining 210 seats are the domain of economy class across two sections.

Standard for the A330 family, seats are arranged in a 2-4-2 configuration.

Seats along the cabin wall are ideal for couples and solo travelers as there are no middle seats.

Travelers with a preference for window seats can also benefit from the side seats, as there are fewer seats to climb over when trying to access the aisle.

Center-aisle seats are ideal for groups traveling together with as many as four travelers able to share a row.

Economy-class seats feature standard amenities such as a seat-back entertainment system, USB charging port, and adjustable headrest.

In another standard for the A330 family, the curvature of the fuselage reduces the last few rows to three seats in the center aisle section.

All A330neo aircraft come standard with the "Airspace by Airbus" cabin that includes mood lighting in the cabin and greater overhead-bin space for carry-on baggage.

As far as where the aircraft will fly, there are not many places the A330-800neo can't go, with a top range of 8,150 nautical miles, according to the company. Uganda Airlines can fly all the way to the US West Coast and the east coast of Australia from Entebbe, Uganda.

Source: Airbus

Dubai is the furthest destination the aircraft flies to from Entebbe. One limiting factor in the aircraft's range, though, is the lack of a crew rest area in Uganda Airlines' configuration.

Rather than a dedicated space for flight attendants, seats in both the economy-class and business-class cabins have been dedicated for crew rest.

Crew rest seats can be identified in both cabins by a curtain surrounding the seat.

But such a capable aircraft begs the question: Why aren't more airlines adding the A330-800neo to their fleets?

"It's a fairly simple story: the Dash 200 was always at a bit of a disadvantage because it's a shrink" of the A330-300, Richard Aboulafia, vice president of analysis at Teal Group, told Insider. And the same applies to the A330-800neo.

"All shrinks are a bit heavier on a per-seat basis because they're carrying around the same structures and systems and engines as the bigger planes but with fewer seats," Aboulafia said.

Airlines might not want to pay similar operating costs for a plane with fewer seats, even if it means spending less to acquire the smaller model.

The A330-900neo offers about 30 additional seats in a three-class configuration, in a cabin about 17 feet longer than the A330-800neo. That 17 feet can house a lot more business-class seats to earn the airline additional premium revenue.

The A330-800neo also has no shortage of competition, whether from the Boeing 787 Dreamliner or even smaller aircraft in the Airbus lineup. Narrow-body aircraft, including the A321neoLR, offer range capabilities that allow them to fly upward of nine hours.

Uganda Airlines' Airbus A330-800neo flight from Entebbe to Dubai could very easily be operated by a smaller Airbus A321neoLR with only a slightly smaller passenger load.

And the airlines that want the extended range capabilities of the A330neo compared with a narrow body are finding it more cost advantageous to buy up the A330-900neo.

Azul Brazilian Airlines, for example, chose the A330-900neo over the A330-800neo despite having only the A330-200 in its wide-body fleet before the purchase.

Delta Air Lines and TAP Air Portugal, two other A330-200 operators, have also opted to purchase only the A330-900neo.

Airbus still has time to sell the A330-800neo before writing the program off completely, according to Aboulafia. The A330-900neo has a sizable backlog that will keep production on the aircraft family open for years to come.

No further orders for the A330-800neo were announced at the Dubai Airshow, but Air Lease Corporation did place an order for four A330neos at the show.

But potential airline customers did get to take a look at the aircraft, and it's possible some will reexamine the A330-800neo now after seeing it up close.

Read the original article on Business Insider