Sorry They Are! Lack of Baby Yoda Merchandise Has Cost Disney Millions This Year
Disney has missed out on millions of dollars by not having Baby Yoda merchandise ready to go for this holiday season, according to a Thursday report from Jungle Scout, a company dedicated to helping out Amazon merchants. According to the firm, the entertainment giant has missed out on at least $2.7 million in revenue by dragging its feet on producing products based on the breakout character from “The Mandalorian,” the “Star Wars” spinoff series launched last month on its new streaming service Disney+. Amazon customers have searched for Baby Yoda products more than 90,000 times in the last month, Jungle Scout found, while “The Mandalorian” has generated another 126,000 searches during that same time. Also Read: Disney+: How Bob Iger Is Betting His Company's Future on Your Nostalgia At the same time, the lovable green munchkin who’s captured the hearts of countless “Star Wars” fans — and become a meme sensation in the process — has helped random Amazon merchants make a little more cash this holiday season; the top 47 “Baby Yoda” products so far have sold an average of 1,842 pieces of merchandise, at an average of nearly $23 a pop. But official merchandise like plush toys and...
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