If you haven't binge-watched Amazon Prime's fashion competition show, Making the Cut (which premiered at the end of March) now's the time to get caught up. The entire first season is available to stream on Amazon Prime, and even though the show ends with one winner (mentioned below, spoiler alert) who receives a mentorship with Amazon Fashion, one million dollars to invest in their brand, and an opportunity to sell a collection on Amazon, the show begins with 12 designers who all have established brands and are noteworthy in their own right.
The premise: designers compete to take their brands global with backing from Amazon, and although there are eliminations each week, we'd happily shop most of their labels. Check out some of our picks below, and then watch the designers go head to head on the show (with plenty of snarky critiques from the judges).
Jonny Cota Studio
Designer Jonny Cota won this first season, and the debut collection of his new namesake brand, Jonny Cota Studio, is available for purchase on Amazon. He says the streetwear collection called Metamorphosis was "inspired by peeling away layers of armor and revealing a primal softness" in himself and in his aesthetic.
Naomi Campbell and Heidi Klum are both fans—they purchased several items from his pop-up shop during one of the episode's challenges. Check out some of our picks of the streetwear (that you can totally wear hanging out at home, too):
Martha Gottwald was eliminated pretty early on in the show, but for those who love a very feminine look and aren't afraid of some color, her brand Neubyrne offers a ton of really fun pieces. During the show, she says her brand is all about "the idea of reinventing yourself and wearing something a little crazy." These are some of our favorite pieces available on the Neubyrne website:
Season one's runner-up describes her namesake brand as "an act of (post) feminism irrespective of gender: personality, autonomy, and individuality are at the center of her avant-garde style." If you're into wearing black and can appreciate a good non-binary silhouette, you'll have no problem filling your cart on the brand's website. Here are some of our picks from the German designer:
Designer Sander Bos made it to the top three in the competition, and Miss Bos is an extension of his namesake brand. According to Miss Bos' website, the line is inspired by modern art with an added "layer of wearability." His collection "represents the modern women with a conscious shopping mind." Shop a few of the pieces here:
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