WGSN, Coloro Crown ‘Moody’ Navy Alternative as 2025 Color of the Year
WGSN and Coloro are betting on a “dark, moody” navy alternative in 2025.
The trend forecasting firm and its sister color company named “Future Dusk” the Color of the Year for 2025 Tuesday. WGSN described the shade as a “dark, moody and intriguing hue” with a “sense of mystery and escapism.” The tone, it added, will be important for classic styles and investment pieces, “adding opulence” and functioning as a gender-inclusive purple.
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“For several seasons now Coloro has seen brands shifting towards palettes with long-lasting appeal, Future Dusk is an inspiring color that supports this trans-seasonal approach,” Caroline Guilbert, creative content lead for Coloro, said in a statement. “It appears warm and deep which makes it feel moody, mysterious and timeless.”
Situated between blue and purple, Future Dusk feeds into themes of transition, WGSN said, “making it perfect for a period of immense change.” The firm also tied the color to what it called the “second space age,” citing the potential of extraterrestrial commercial opportunities, such as space tourism and asteroid mining.
“Synthetic creativity” will be a primary driver, it noted, as creative tools like AI art generators become widely available. It can be elevated with metallic finishes to “create a celestial allure” or applied to 3D renders in the metaverse, it added.
“Colors that bring a sense of reassurance will be key for 2025 and we will see captivating tinted darks gaining momentum,” Urangoo Samba, head of color for WGSN, said in a statement. “In the near future, the lines between reality and fantasy will become more blurred than ever—Future Dusk is an immersive and transformative color, aligned with this direction.”
Other key 2025 colors include “barely there” Transcendent Pink, an “elevated,” “balancing” and “commercially dependable” shade already filtering into virtual environment. Aquatic Awe’s “transformative turquoise” pits the “strange and wondrous aspects of nature” against a “synthetic quality” suggestive of digital environments. “Energizing” Sunset Coral riffs on “conscious hedonism” and escapism. Ray Flower’s “radiant yellow” is “inspired by regenerative practices that protect biodiversity.”
Future Dusk follows Apricot Crush, WGSN and Coloro’s pick for Color of the Year for 2024. The energetic, vibrant color “ticks a lot of the boxes,” WGSN head of womenswear Sara Maggioni said, offering versatility across seasons, genders, market levels and product categories. In December, the WGSN and Coloro unveiled their Fall/Winter 2024-2025 color palette. Joining Apricot Crush were Intense Rust, Midnight Plum, Sustained Grey and Cool Matcha.
