WATCH: Bills’ Josh Allen signs endorsement deal with Gatorade brand
The face of the Buffalo Bills franchise, quarterback Josh Allen, has signed with Gatorade.
The 22 second clip introduces the Bills’ talismanic quarterback with the words ‘WELCOME TO THE G-FAM”. You can watch the full clip here:
According to Boardroom, Allen signed as part of a larger PepsiCo deal. PepsiCo, which manufactures and distributes Gatorade, share the same red white and blue colors with the Buffalo Bills, and as far back as 2020 have highlighted Bills fans in commercials.
Gatorade, which is the energy sport drink product within PepsiCo, makes Allen the sixth NFL player in its roster along with teammate Stefon Diggs. The multi-year deal highlights Allen’s marketability.
The timing of this announcement comes in the build up to the 2023 NFL season, and the fanbase could not be more energetic, even if they had 17 Gatorades.
