Samsung bets big on AI for launch of Galaxy S24 smartphone lineup

Pauline Vu and Paul Martella
·5 min read
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Samsung Galaxy S24 Ultra
Samsung Galaxy S24 Ultra (Samsung)

UPDATE: Jan. 17 @ 11:59am PT

In the final minutes of its Unpacked event, Samsung teased the Galaxy Ring. The ring will integrate with the Samsung Health app, but there were very few details shared on what features would be available or when Galaxy Ring would launch.

UPDATE: Jan. 17 @ 11:54am PT

The Galaxy S24 Ultra will have Corning's new Gorilla Glass Armor, which is supposed to be four times more scratch resistant than Corning's previous Gorilla Glass. That's the good news. The bad news: the Galaxy S24 and Galaxy S24 Plus still use older Gorilla Glass.

[Related: Samsung Galaxy S24+ available for as low as $0.00/mo. with eligible trade-in]

UPDATE: Jan. 17 @ 11:29am PT

For the S24 series, Samsung is integrating its native camera app with third-party social media networks. Users can take photos in Snapchat, Instagram and other social apps but will have more options to optimize and share the images. Basically, photos in social apps will look much better than before.

UPDATE: Jan. 17 @ 11:09am PT

In partnership with Google, Samsung launches circle-to-search advanced search functionality across its Galaxy S24 models. Users can circle, scribble or tap to highlight a product or a focus within an image and perform a Google search. The feature is also available for text, for example, within a text message.

UPDATE: Jan. 17 @ 10:52am PT

The Galaxy S24 series will also feature Note Assist, which uses AI to organize, rewrite and summarize notes.

UPDATE: Jan. 17 @ 10:25am PT

Samsung unveils AI language translation tool "Live Translate" at the tech giant's Unpacked event. The feature allows for real-time voice translations while on a call and also in-person. Thirteen languages are available for the Galaxy S24 lineup. The "Chat Assist" feature allows for real-time translation via text.

Jan. 11, 2024

Samsung is kicking off 2024 with its annual Unpacked event on Jan. 17, and the tech giant is expected to unveil its Galaxy S24 lineup of three phones: the base-model Galaxy S24, the larger S24 Plus and the lineup’s high-end phone, the Galaxy S24 Ultra.

Here are the top rumors floating around about the Galaxy S24 series’ new features and specs:

[Related: Get the latest updates on Samsung phones]

The main attraction at Unpacked is expected to be the Galaxy line’s new AI features. Samsung has already been touting its Galaxy AI model as “a new era of mobile.”

While other smartphones have already been making use of AI (most notably the Google Pixel 8 to edit and enhance photos), Samsung plans to kick it up a notch with generative AI, which uses algorithms to create new content such as text, imagery, audio and other media.

Samsung previously announced its own AI model called Gauss, the company's answer to ChatGPT, as well as Galaxy AI, which Samsung describes as a “comprehensive mobile AI experience.”

At Unpacked, the company will likely reveal a suite of AI-centric tools designed to help Galaxy users optimize photographs, boost productivity and organization, and make transactions easier. One example of this is AI Live Translate, which Samsung says will give users “a personal translator” while making calls in another language, including real-time audio and text translations.

The rumor is that U.S. versions of the Galaxy S24 and S24 Plus and global S24 Ultras will have a Snapdragon 8 Gen 3 chipset, the most powerful chipset available to Android phones. When Qualcomm, which makes the Snapdragon chip, introduced the latest Snapdragon in October, it featured the chip’s ability to perform AI actions and run AI models.

International versions of the Galaxy S24 and S24 Plus will likely use Samsung’s Exynos 2400 processor, which Samsung says offers a huge improvement in AI performance over the previous Exynos 2200 chip.

[Related: Get AT&T's best deals on the new Samsung S24 series with Galaxy AI]

Samsung announced at CES this month that its upcoming phones will be able to double as high-quality remote webcams, including AI camera features such as background blur. This would make the Galaxy S24 series the first Samsung phones to offer webcam capability.

The S24 and S24 Plus aren’t expected to see significant camera improvements, but the S24 Ultra will. While the 200MP main camera and 12MP ultrawide angle lens should stay the same, the S24 Ultra’s telephoto camera will be upgraded from a 10MP lens and a 10x optical zoom to a 50MP lens with a 5x optical zoom and a 10x digital crop. This will allow users to have higher quality zoom photos.

For the most part, there won’t be any major design changes for the S24 and S24 Plus. However, the S24 Ultra will likely follow in the footsteps of the iPhone 15 Pro and Pro Max by introducing titanium casings. That would make the Ultra lighter and more durable than the previous year’s model.

The S24 and S24 Plus will likely be offered in the following seven colors: Amber Yellow, Cobalt Violet, Jade Green, Marble Gray, Onyx Black, Sandstone Orange and Sapphire Blue.

The S24 Ultra, meanwhile, is rumored to come in four titanium colors (Titanium Black, Titanium Violet, Titanium Gray and Titanium Yellow) as well as soft shades of orange, blue and green.

Which of these rumors will turn out to be true and which are pure speculation? Find out on Jan. 17 when Samsung reveals all at Unpacked.

The information included within this article is AT&T-sponsored content written by a Currently Media editorial contributor. The statements in this article do not necessarily reflect the positions, strategies or opinions of AT&T.

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