Neal Rubin: To get a sense of what happened in Lahaina, imagine Traverse City
Lahaina is 4,436 miles from Detroit, and if you've never been there, it's hard to picture what's missing.
Think of Traverse City, then. That's a suggestion from Mike Busley, who founded Grand Traverse Pie Co. there with his wife 27 years ago and says there's a piece of them now in both Michigan and Maui.
He was speaking from the safety of the Cherry Capital, where he and Denise have been agonizing about last week's fire and trying not to wonder which of their friends they might never see again.
Imagine Division Street, US-31, he said, where it intersects 14th Street and begins a straight sprint 1.2 miles to Grand Traverse Bay. Imagine flames fanning north and east from that corner, wiping out the First Church of the Nazarene and the Park Place Hotel and a mugful of brewpubs and Cherry Republic and the rest of downtown and the marina and all the boats.
That's the destruction in Lahaina, where Front Street is in cinders while Front Street in Traverse City glories in the rush of late tourist season.
"Where do you even start?" Mike asked.
He and Denise will write a big check soon and some others later, Mike said, and he has some trusted nonprofits to recommend on the island where he and Denise spend four or five months a year. They had been toying with selling their neighborhood house in Kihei, 23 miles south of Lahaina, but the fire snuffed out those thoughts; even if they're only two pairs of feet, they want to be boots on the ground.
In the big picture, though, in rebuilding a place nearly the size and population of 15,000-person Traverse City, what's the first step?
For his part, Mike wakes every morning with "a little internal mantra of thanks and gratitude," he said. The Busleys have two kids, two grandkids and 12 pie shops in Michigan and Indiana, doing well enough that they could visit Lahaina in 2011 and bring the whole family back in March 2012.
That changed everything.
Pies, leis and a canoe
Their daughter Kellee, now 38, loved Hawaii so much she cried all the way home. The next March, her boyfriend proposed on the beach at Kaanapali, north of Lahaina. Come March 2014, she and Ryan Houghtaling were married at Kapalua, a bit farther up the island.
By October of that year, they had moved to Maui and started Maui Pie, renting space in a commercial kitchen. Nine months later they had a storefront in Kihei, more affordable and less tourist-driven than Lahaina, selling most of the Grand Traverse Pie staples along with some local influences like strawberry mango.
The Busleys bought a home with an efficiency above the garage where they could stay while Kellee and Ryan lived year-round and began a family of their own.
"It's a quirky little street," Mike said. "We wanted to be part of the fabric, rather than Condo J in the development."
The locals tend to live modestly, Denise said, with multiple generations. She tends to be more spiritual than Mike, and when Hawaiians speak of a responsibility to seven generations back and seven forward, “I feel it in my heart.”
When tragedy strikes elsewhere, she said — a natural disaster, a mass shooting — artisans and earnest amateurs will sometimes hand craft a mile-long ti leaf lei, bless it, serenade it with traditional music and airlift it to the site.
“They feel like the Earth is a canoe, and we’re all in the canoe together,” she said.
Now they could use an extra oar.
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Where help waits
Mike Busley grew up in Lansing, Denise in Portage. They met at Michigan State University and were living near San Diego when they decided to scrap their careers in aerospace and medical sales and raise their children in Michigan.
They opened their first pie shop on Front Street, west of downtown. As their chain prospered, they put a competing Traverse City outlet in the tourist zone so they could employ more people and funnel money directly to favorite charities.
In that spirit — the aloha spirit, you could say — they're recommending a few destinations for anyone who'd like to lend a hand to Lahaina and the people who live and work there.
MauiNuiStrong.info has tabs for donations, volunteers and specific talents and services. The Hawaii Community Foundation, Maui United Way and Maui Food Bank all earn four stars from the nonprofit evaluator CharityNavigator.org.
Grand Traverse Pie has a slogan, "Warm your heart with pie." There are few things, Mike will tell you, that pie can't make better.
Sometimes, though, it's just not enough.
If just one lottery drawing had gone differently, Neal Rubin might have been at home in Lahaina last week. Reach him at NARubin@freepress.com.
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This article originally appeared on Detroit Free Press: For a sense of what happened in Lahaina, imagine Traverse City