Juice Kiffin, wildly popular unofficial mascot of Ole Miss, was born of this Oxford kennel

Who's a good boy?

If you're an Ole Miss football fan, answering that question is easy.

It's a dog with seemingly unlimited popularity.

Juice Kiffin is only 11 months old, but he's not only become an unofficial mascot for the Ole Miss football team, he's a Twitter sensation. The yellow Labrador retriever, head coach Lane Kiffin's family pet, has 43,000 followers on Twitter where he's described as, "Only child of @Lane_Kiffin that can be trusted with a credit card."

So, how did this come about? After all, not every dog has his own social media account, @JuiceKiffin, followed by tens of thousands of fans.

It started at Wildrose Kennels in Oxford where Juice was born.

"I'm the one that got Coach Kiffin hooked up with Juice," said Tom Smith, president and owner of Wildrose Mississippi. "I thought with the pairing of the parents, the puppies would turn out good for what he wanted to do.

"So, I had two puppies that came out of that litter and Lane and the family came out to look at them. He was just a gorgeous puppy with a great personality and I thought that he would be a great fit for them."

And it wasn't long before the little dog began winning hearts.

"He started taking him to work and everybody loves a puppy," Smith said. "He became very famous very fast."

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Juice Kiffin stands out among dogs that stand out

Wildrose British Labs aren't everyday dogs. The company provides companions of "unrivaled lineage" that are excellent in the home and dynamic in the field. Smith said puppies sell for $3,000 and finished dogs are in the $20,000 range.

Even among dogs with pedigrees and training like that, Juice has likely captured the most attention.

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"We've had two mascots for Ducks Unlimited; Drake and Deke," Smith said. "I don't know if they were as famous as Juice is."

Wildrose offers several types of training including Gentleman's Gun Dog, Adventure Dog and Therapy Companion.

What they don't offer is social media training.

"No, I haven't taught any to type on the phone, yet," Smith said.

That hasn't hindered Juice's social media success, though.

"He's just a natural in front of the camera," Smith said.

Juice Kiffin wants NIL deal for chicken nuggets

Could being a natural for social media posts fetch business deals?

One tweet shows a fast food franchise with a sign that reads, "Juice is my MASCOT."

Juice replied, "NIL deal? I’ll be your mascot you give me Chicken Nuggets (don’t tell my dad)."

In another he endorses a line of health supplements for dogs.

"Stay ahead of the game like Juice! Use link below to shop with code JUICE for $5 off," the post reads.

Juice's popularity has spilled over to Wildrose Kennels where he is currently participating in the Gentleman's Gun Dog program.

"We've had many, many calls since Juice came on the scene," Smith said. "We've had people want to come out just to meet Juice."

Smith said the fame was unexpected, but attributes it to Juice being a perfect fit.

"Where Juice is at now, I couldn't imagine a better dog for not only the Kiffin family, but for the Ole Miss football team."

Contact Brian Broom at bbroom@gannett.com or 601-961-7225.

This article originally appeared on Mississippi Clarion Ledger: How Ole Miss dog Juice Kiffin became a celebrity and fan favorite