J Balvin, The Kid Laroi and Diplo Put a Colorful Twist on Men’s Grooming at the 2022 Grammys
The red carpet’s rule-breaking take on menswear is extending into grooming.
At the 2022 Grammy Awards in Las Vegas, stars across genres donned eye-popping hairstyles in an array of colors, exemplified by artists like Diplo, J Balvin, The Kid Laroi and Omer Fedi.
More from WWD
No stranger to taking risks with his oft-dyed buzz, reggaeton star J Balvin debuted a teal blue dye job at Sunday night’s ceremony, with the back of his head featuring a graffiti-style red heart.
Jordan Strauss/Invision/AP
The trend, though, has become more mainstream as men look to do more than cover up aging with hair dye.
“In the past, men reached for hair color to cover gray hair,” said celebrity groomer and The Best Paste founder Kristan Serafino. “With social media and the ongoing desire to look your best via a good selfie, men are more inclined to push the limits of what used to be considered a safe zone of their hairstyle or hair color.”
Brian Friedman/Variety
American DJ and songwriter Diplo also had teal blue hair, a pivot from his previous green shade. The Kid Laroi, the 17-year-old rapper, switched up his blond locks in favor of a bubblegum-pink hue, while musician Omer Fedi had his signature bright red tresses at the event.
Brian Friedman/Variety
“After being sequestered during the pandemic with limited access to hairstylists and barbers, men came out with a new look. From growing hair out to shaving their hair off, it only makes sense that two years later, men are pushing the limits and a desire for change by embracing a boisterous hair color,” Serafino continued.
Brian Friedman/Variety
Colored hair also had a heyday among female attendees at the 2022 Grammy Awards, with artists and entertainers such as Laverne Cox, Arlo Parks and Doechii all partaking in the trend.
FOR MORE FROM WWD.COM, SEE:
How 2022 Grammys Red Carpet Outfits Looked on the Fashion Week Runway
BTS Shines in Custom Louis Vuitton Suits at the 2022 Grammy Awards
Kristan Serafino Debuts ‘The Best Paste’ Men’s Grooming Brand
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
