GM names new Chevrolet boss, creates new organization with focus on revenue growth

Jamie L. LaReau, Detroit Free Press
·3 min read

General Motors said Monday it is creating a new organization to help identify ways to make more money as the automaker moves into electric vehicles.

The new organization, called Commercial Growth Strategies and Operations, will be led by veteran GM executive Steve Hill starting Friday. Hill has served as vice president of Chevrolet since November 2019.

The new group will oversee the GM Fleet, U.S. Sales Operations and EV Retail Innovation teams, whose leaders will report to Hill.

This new group will work across GM's brands, with a focus on vehicle sales, to help build the brands and improve GM's position in the market. Additionally, it will help identify ways GM can grow both new business and revenues, GM spokesman Sabin Blake said.

At its investor day in October, GM CEO Mary Barra said GM will double its annual revenues by 2030 as it moves into EVs. Barra said much of that revenue growth will come from GM's new businesses such as its upcoming EVs, startup BrightDrop electric delivery trucks and OnStar Insurance, as well as future software that would open up revenue streams through subscriptions.

GM creates a new organization called Commercial Growth Strategies and Operations. It will be lead by veteran GM executive Steve Hill starting April 1. Hill, seen here, has served as vice president of Chevrolet since November 2019.
GM creates a new organization called Commercial Growth Strategies and Operations. It will be lead by veteran GM executive Steve Hill starting April 1. Hill, seen here, has served as vice president of Chevrolet since November 2019.

“The Commercial Growth Strategies and Operations organization is well positioned with this leadership team to drive continued growth and profitability for our dealers and GM, while stewarding our transition to an all-electric future,” said Steve Carlisle, GM executive vice president and president of GM North America in a statement.

Under Hill’s leadership Chevrolet launched several important products, including the Corvette C8 and Bolt EUV, an SUV styling of the EV. It also revealed in January the 2024 Silverado EV, which will be the first all-electric pickup from Chevrolet.

But Hill also had to navigate the global recall of the 2017-22 Bolt EVs and EUVs for a potential fire risk. About 140,000 Bolts were part of the recall and Orion Assembly Plant, which builds the Bolt, has been idle since late last year as GM and its battery supplier LG Energy Solutions work to replace defective batteries. Orion is scheduled to restart production on April 4.

More: GM keeps Orion Assembly idle until spring, leaving no new Bolts to buy

Scott Bell will be the new vice president of Global Chevrolet effective April 1, 2022. Bell is president and managing director of GM Canada. He will repatriate to the U.S. to lead Chevrolet.
Scott Bell will be the new vice president of Global Chevrolet effective April 1, 2022. Bell is president and managing director of GM Canada. He will repatriate to the U.S. to lead Chevrolet.

GM has named Scott Bell to replace Hill as vice president of Global Chevrolet. Bell is president and managing director of GM Canada. He will repatriate to the U.S. to lead Chevrolet.

GM Canada credits Bell's leadership for helping it achieve profitable sales growth and build strong relationships with the Canadian dealer network. Bell led significant investments in Canadian manufacturing operations, including the reopening of Oshawa Assembly in Ontario to build pickups and converting CAMI Assembly to produce BrightDrop’s electric delivery vans. CAMI is Canada’s first large-scale EV plant.

Marissa West will be president and managing director of GM Canada starting April 1, 2022. She is GM executive chief engineer for global midsize truck, medium duty truck and van.
Marissa West will be president and managing director of GM Canada starting April 1, 2022. She is GM executive chief engineer for global midsize truck, medium duty truck and van.

Marissa West will replace Bell at GM Canada. She is currently GM executive chief engineer for global midsize truck, medium duty truck and van.

These new executive leadership appointments take effect Friday.

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Contact Jamie L. LaReau at 313-222-2149 or jlareau@freepress.com. Follow her on Twitter @jlareauan. Read more on General Motors and sign up for our autos newsletter. Become a subscriber.

This article originally appeared on Detroit Free Press: GM names new Chevrolet boss, creates new organization to grow revenue

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