GBO! Dolly Parton partners with shop to offer Vols gear

KNOXVILLE, Tenn. (WATE) — Two of East Tennessee’s most beloved icons, Dolly Parton and University of Tennessee Volunteers football, are now featured together on merchandise through a partnership with an Oklahoma store.

Parton shared the news on social media Tuesday evening. It comes weeks after the announcement of her partnership with the University of Tennessee VolShop on a line of themed shirts.

‘I’ve been blessed;’ Dolly Parton reflects on impact of Dollywood after park takes home several awards

“Tennessee, we made something just for you

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Check it out and much more at LivyLu to get game day ready! Tennessee Football#GBO#GoVols#utk” Parton wrote on social media.

In total, Oklahoma-based LivyLu is offering 26 Parton-themed shirt and sweatshirt designs, including several items with UT Orange and “GBO”. Several of the designs also come in children’s sizes.

Dolly Parton’s iconic outfits to be displayed at Lipscomb University this fall

Some of the designs read “Raised on Dolly and Tennessee Football,” “It’s great to be a Tennessee Vol,” and I [heart] Dolly Parton, Tennessee & the Vols.”

Products are available for purchase on LivyLu’s website and range in price from $36 to $79.

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