New food hall in development to include beer garden, outdoor stage

Tiana Kennell, Asheville Citizen Times
·2 min read
A new food hall and arts and culture concept, Brevard Collective, is set to open at 280 South Broad St. in Brevard in the summer of 2024. Pictured: An art rendering of the project.
A new food hall and arts and culture concept, Brevard Collective, is set to open at 280 South Broad St. in Brevard in the summer of 2024. Pictured: An art rendering of the project.

Next summer, a new all-in-one food hall and entertainment venue is slated to open in Brevard.

The Chatterbox, a historic social venue popular in the 1940s, is amid an extensive renovation to create the contemporary creative hub called Brevard Collective at 280 South Broad St.

Once in full swing, the local venture will feature food vendors and celebrate the arts, music and culture of Western North Carolina, said Marketing Manager Tarah Petersen.

The Brevard Collective's design repurposes the site with indoor and outdoor seating that includes a cocktail bar and coffee café with an open-air craft beer garden and live music stage.

Petersen said Brevard Collective will support the local economy by creating more jobs with fair wages.

Brevard Collective, aimed to make its debut at 280 South Broad St. in Brevard in the summer of 2024, is a food hall that will incorporate local art and culture.
Brevard Collective, aimed to make its debut at 280 South Broad St. in Brevard in the summer of 2024, is a food hall that will incorporate local art and culture.

“In that area, there’s not a lot of jobs right now and it would be a great opportunity to bring in that traffic to the area ― tourism, etc. ― and give jobs to these people in the community,” she said.

Chief Executive Officer Tony D’Alessandro said in a news release that the project also envisioned to encourage local collaboration and creativity and implement sustainable and eco-friendly practices.

Local suppliers and vendors haven’t been selected yet, but the team is set on creating more food and beverage diversity for Brevard diners, including offering vegan and gluten-free options, Petersen said.

Community members are invited to share what type of food and beverages they’d like to see in the food hall by taking an online poll on the business’s website.

Brevard Collective, a food hall, is scheduled to open at 280 South Broad St. in Brevard. Pictured: An art rendering of the project.
Brevard Collective, a food hall, is scheduled to open at 280 South Broad St. in Brevard. Pictured: An art rendering of the project.

Interested dining vendors and food trucks, artists and musicians, may inquire about being a part of the Brevard Collective, too.

“We want to reach out to chefs who don’t have the type of money to start their own business to be able to go in there and be a vendor and test it out,” Petersen said. “There are lots of private chefs in Brevard who haven’t had the money to start their own businesses. We’re also giving that opportunity.”

Future programming for the family-friendly venue is to include local artist expositions, community vendor pop-ups and a farmers market.

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Brevard Collective

Where: 280 South Broad St., Brevard.

Opening: Tentatively summer 2024.

Info: For more, visit brevardcollective.com.

This article originally appeared on Asheville Citizen Times: Brevard Collective amid renovations, bringing food hall, cocktail bar

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