He’s lit the beam before at Golden 1 Center, but this time rapper 50 Cent lit up the house.
After becoming a Sacramento Kings partner in 2022, the musician/businessman has frequently attended games to cheer on the team. On Monday, he brought his The Final Lap Tour to the arena, along with guests Busta Rhymes and Jeremih.
A fan who traveled from Vacaville, Garrett Rich, said he’s been listened to 50 Cent for 20 years, since the official debut of his first studio album in 2003. “He changed the rap game,” Rich said about the music and business sense of 50 Cent. “He has an audio book, I found it really helpful … about business decisions that made him who he was,” he added. “He’s a really smart dude.”
Curtis “50 Cent” Jackson, center, performs “What Up Gangsta” with members of G-Unit, including Tony Yayo at left, on his The Final Lap Tour at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. The tour also featured Busta Rhymes and Jeremih. Xavier Mascareñas/xmascarenas@sacbee.com
Curtis “50 Cent” Jackson, center, performs “What Up Gangsta” with members of G-Unit on his The Final Lap Tour, featuring Busta Rhymes and Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Curtis “50 Cent” Jackson, center, performs “What Up Gangsta” with members of G-Unit on his The Final Lap Tour, featuring Busta Rhymes and Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Curtis “50 Cent” Jackson performs “I Get Money” on his The Final Lap Tour, featuring Busta Rhymes and Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Curtis “50 Cent” Jackson performs “I Get Money” on his The Final Lap Tour, featuring Busta Rhymes and Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Curtis “50 Cent” Jackson performs “Hate It or Love It” on his The Final Lap Tour, featuring Busta Rhymes and Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Curtis “50 Cent” Jackson performs “Hate It or Love It” on his The Final Lap Tour, featuring Busta Rhymes and Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Garrett Rich, of Vacaville, gets hyped up by music as Curtis “50 Cent” Jackson’s The Final Lap Tour, featuring Busta Rhymes and Jeremih, is about to open at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. “He changed the rap game,” Rich said about the music and business sense of 50 Cent, who he’s been listening to for two decades. “He has an audio book, I found it really helpful … about business decisions that made him who he was,” he added. “He’s a really smart dude.” Xavier Mascareñas/xmascarenas@sacbee.com
Busta Rhymes performs before headliner Curtis “50 Cent” Jackson on The Final Lap Tour, also featuring Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Busta Rhymes, right, accompanied by Spliff Star, performs “Ante Up” before headliner Curtis “50 Cent” Jackson on The Final Lap Tour, also featuring Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Hype man Spliff Star Xavier Mascareñas/xmascarenas@sacbee.com
Busta Rhymes, right, accompanied by Spliff Star, performs “Ante Up” before headliner Curtis “50 Cent” Jackson on The Final Lap Tour, also featuring Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Hype man Spliff Star Xavier Mascareñas/xmascarenas@sacbee.com
Busta Rhymes, right, accompanied by Spliff Star, performs “Oh Oooh” before headliner Curtis “50 Cent” Jackson on The Final Lap Tour, also featuring Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Hype man Spliff Star Xavier Mascareñas/xmascarenas@sacbee.com
Busta Rhymes, right, accompanied by Spliff Star, performs “Put Your Hands Where My Eyes Could See” before headliner Curtis “50 Cent” Jackson on The Final Lap Tour, also featuring Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Hype man Spliff Star Xavier Mascareñas/xmascarenas@sacbee.com
Busta Rhymes, right, accompanied by Spliff Star, performs before headliner Curtis “50 Cent” Jackson on The Final Lap Tour, also featuring Jeremih, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Hype man Spliff Star Xavier Mascareñas/xmascarenas@sacbee.com
Jeremih performs as the opening act at Curtis “50 Cent” Jackson’s The Final Lap Tour, also featuring Busta Rhymes, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Jeremih performs as the opening act at Curtis “50 Cent” Jackson’s The Final Lap Tour, also featuring Busta Rhymes, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Jeremih performs as the opening act at Curtis “50 Cent” Jackson’s The Final Lap Tour, also featuring Busta Rhymes, at Golden 1 Center on Monday, Sept. 4, 2023, in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
The Final Lap Tour made headlines last week after a microphone 50 Cent tossed off the stage hit a fan at Crypto.com Arena in Los Angeles. An August stop on the tour was canceled because of extreme heat.
Curtis “50 Cent” Jackson and the Kings announced a multiyear partnership before the start of 2022-23 season that involved the rapper, his premium wine and spirits company, Sire Spirits LLC, and his charity, the G-Unity Foundation.
As part of the collaboration he has hosted high school students at a Kings game in a suite and worked to create live entertainment experiences at Golden 1 Center.
50 Cent at Golden 1 Center
Entertainer and businessman Curtis “50 Cent” Jackson, center, is flanked by 11-year-old Ayanah Mims, left, and 13-year-old Keshawn Stone, both representing Valley Hi, as they are photographed alongside Sacramento Kings guard Keon Ellis during an event presented by Jackson’s G-Unity Foundation at Golden 1 Center on Saturday, June 10, 2023, to kick off the sixth season of the Kings and Queens Rise Co-Ed Youth Sports and Mentoring League. “It’s fun … you get to meet new people and get new friends,” Mims said about basketball, adding she’s been playing since she was 2 years old. The league, a partnership with The Center at Sierra Health Foundation’s Black Child Legacy Campaign and My Brother’s Keeper Sacramento, aims to prevent violence and create positive connections by engaging youth from eight neighborhoods in activities during the summer months. Xavier Mascareñas/xmascarenas@sacbee.com
Kings and Queens Rise Co-Ed Youth Sports and Mentoring League Commissioner Kenneth Duncan, left, speaks with entertainer and businessman Curtis “50 Cent” Jackson during a Sacramento Kings event presented by the G-Unity Foundation at Golden 1 Center on Saturday, June 10, 2023, to kick off the league’s sixth season in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Anjali Ranadive, the daughter of Sacramento Kings owner Vivek Ranadive, sits courtside with recording artist 50 Cent during Game 2 of the first-round NBA playoff series at Golden 1 Center on Monday, April 17, 2023. Hector Amezcua/hamezcua@sacbee.com
Grammy-winning rapper 50 Cent rings the giant cowbell before the Sacramento Kings play the Houston Rockets at the NBA basketball game Wednesday, Jan. 11, 2023, at Golden 1 Center in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Sacramento Kings forward Keegan Murray (13), center, gets an assist from rapper and businessman 50 Cent to light the beam after the Kings’ blowout win over the Houston Rockets at the NBA basketball game Friday, Jan. 13, 2023, at Golden 1 Center in Sacramento. Kings personality Scott Freshour points to the monitor above, which shows the beam illuminating the sky above the arena. Xavier Mascareñas/xmascarenas@sacbee.com
After a flurry of plays igniting the home crowd, Sacramento Kings guard Terence Davis II (3), right, is congratulated by rapper, businessman and actor 50 Cent (Curtis Jackson), seated by Sacramento Kings owner Vivek Ranadivé, in the third quarter of the NBA basketball game against the Indiana Pacers on Wednesday, Nov. 30, 2022, at Golden 1 Center in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Rapper, businessman and actor 50 Cent (Curtis Jackson) motivates the home crowd with a sign between quarters as the Sacramento Kings host the Indiana Pacers at the NBA basketball game Wednesday, Nov. 30, 2022, at Golden 1 Center in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
Rapper, businessman and actor 50 Cent (Curtis Jackson) walks with Sacramento Kings owner Vivek Ranadivé to their courtside seats before the NBA basketball game against the Indiana Pacers on Wednesday, Nov. 30, 2022, at Golden 1 Center in Sacramento. Xavier Mascareñas/xmascarenas@sacbee.com
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