Coca-Cola launches Move, a new limited-edition flavor in tandem with Rosalía

Natalie Neysa Alund, USA TODAY
·2 min read

Move over, Cherry Coke: Coca-Cola has launched a new drink.

The Coca-Cola company recently teamed up with Grammy Award-winning artist Rosalía to release a new limited-edition flavor: Coca-Cola Move.

The new beverage, which launches this month, has a "similar familiar Coca-Cola taste with both bold and delicate flavors," and is supposed to represent a mood, the company says.

It will be available in a 7.5 fluid ounce can and a 20 fluid ounce bottle, as well as in a no sugar option.

Coca-Cola Move's packaging design for the limited-edition flavor sports vibrant pink and minimalistic black, embracing contrasts of the artist’s persona, the company said. On it, the iconic Coca‑Cola script transforms into sketches Rosalía drew while sampling Coca‑Cola Move during a creative workshop.

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The Coca-Cola company recently teamed up with Grammy-Award winning artist Rosalía Break to release a new limited-edition flavor: Coca-Cola Move. The new beverage launches in February 2023.
The Coca-Cola company recently teamed up with Grammy-Award winning artist Rosalía Break to release a new limited-edition flavor: Coca-Cola Move. The new beverage launches in February 2023.

Bold and edgy

Described by the brand as the “boldest and edgiest Coca‑Cola Creations flavor yet,” the new soft drink “brings to life the transformational power of music.”

Rosalía recently dropped a new single, “LLYLM”, inspired by Coca‑Cola Move and embodying the concept of transformation through a genre-crossing journey, according to the company.

The new drink follows the 2022 rollout of five fantasy-flavored Coca‑Cola Creations: Coca‑Cola Starlight, Coca‑Cola Byte, the artist Marshmello’s Limited Edition Coca‑Cola, Coca‑Cola Dreamworld, and Coca‑Cola Soul Blast.

Coca‑Cola Move launches this month across the US and in Canada, with more than 20 additional markets around the world.

Coca-Cola Move nutrition information

Coca-Cola Move has similar nutritional value as standard Coke. The drinks are high in sugar, with one 20-ounce bottle accounting for 129% of the daily recommended limit of added sugar.

Coca-Cola Move 20 fluid ounce bottle: 

  • Calories: 240

  • Sodium: 50 mg

  • Total carbohydrate: 65 g

  • Total sugars: 65 g

Coca-Cola Move​​​​​​​ 7.5 fluid ounce can:

  • Calories: 90

  • Sodium: 20 mg

  • Total carbohydrate: 24 g

  • Total sugars: 24 g

Natalie Neysa Alund covers trending news for USA TODAY. Reach her at nalund@usatoday.com and follow her on Twitter @nataliealund.

This article originally appeared on USA TODAY: Coca-Cola Move: New Coke flavor released with Rosalía

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