B2 celebrates opening of outlet, bargain storefronts in Holland
HOLLAND — Two outlet stores in Holland have officially consolidated into a single location, leaving their former homes in Holland Town Center and on Washington Avenue.
More:B2 Outlets will consolidate Holland stores
B2 Outlet Stores now operates directly adjacent to B2 Bargain Bins at 710 Chicago Drive, filling suites left vacant when Reliable Sport closed unexpectedly in May 2019.
The "off-price" retailer sells brand-new, name-brand clothing and goods at discounted prices, while giving a portion of profits back into local and global causes. One storefront remains under the B2 Outlet Stores title, while the other is B2 Bargain Bins — a recent extension of the company.
The bargain shop has falling prices daily, with returned goods, overstock items and shelf-pulls that begin at $7 on Tuesdays before falling to $5 on Wednesdays, $3 on Thursdays, $1 on Fridays and 25 cents on Saturdays.
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"The choice to consolidate our two Holland locations into one really stems from what has been the next big step in our company," Erik Durham, director of creative and brand development, wrote in an email to The Sentinel in June.
"Beginning with our Hudsonville store relocation last August, we have thoughtfully opted to move to larger footprints in order to offer our consumers not only more inventory to shop from, but better inventory as well."
— Contact reporter Cassandra Lybrink at cassandra.lybrink@hollandsentinel.com. Follow her on Instagram @BizHolland.
This article originally appeared on The Holland Sentinel: B2 celebrates opening of outlet, bargain storefronts in Holland